It is imperative that businesses today effectively manage their contacts—customers, prospects, partners, suppliers, competitors, and others.  To do so many have realized the advantages of incorporating measures aimed at a knowledge management process called “organizational information”—that is, making sure important information about contacts is available throughout your company.  When is the last time somebody spoke to Bob?  What was said?  Has he been sent a quote?  Did we invite him to visit us at the trade show?  All such questions can be answered through use of a Customer Relationship Management (CRM) tool. 

Organize your life and keep all relevant employees in the loop using the WPG’s Outreach CRM package.  Available exclusively to WPG members, Outreach comes pre-loaded with a directory of government and industry contacts.  For an incremental fee, members can subscribe to Outreach Plus.  This upgrade opens a floodgate of functionality for users.  Not only do Plus subscribers have access to the aforementioned public directory, but they may also build their own contact lists, and can be privy to additional directories made available through the Wood Products Group.  Outreach Plus subscribers can add notes to contact records, create and manage tasks, form and edit groups, and orchestrate e-mail, fax, or postal distributions such as marketing campaigns, notifications, and newsletters.  It’s cheap, it’s easy, you control who has access, and since it’s part of the Internet-based WPG Web Portal, it’s always up-to-date.